BBDO | GA Lottery | Instant 50

GEORGIA LOTTERY | INSTANT $50
STYLE FRAMES v1

First of all, thanks for having us back for some more lottery fun! This one will be an INSTANT classic!

Below you'll find several style frames to kick off our initial design exploration on the "Instant $50" TV spot. We've started from the top of the script, taking the first few lines of VO to get us going. Each style frame represents what could be the final resolve of the text animation lock-up's. Much of the energy and flow will come in the text animation, supporting design elements and camera moves from scene-to-scene. Our goal will be to keep it sophisticated, yet full of energy. The mood boards were very helpful in understanding the color scheme and tone of the spot... hopefully we've landed in a good place.

Of course we're happy to jump on a zoom and talk through everything before they're presented to James... enjoy!