BBDO | GA Lottery | KENO | Bonus Hours

GEORGIA LOTTERY | KENO!
"Bonus Hours"
Style Frames v1

First of all, thanks for thinking of us... it's so fun to have Kevin back in our lives! Below you'll find to two concepts to kick off our initial design exploration on the "Bonus Hours" TV campaign.

The first concept, per our conversation, is similar in look and feel to an epic ESPN/Monday Night Football intro. The mood boards were very helpful in understanding the color scheme and tone of the spot... hopefully we've landed in a good place. Much of the energy and flow will come in the text animation, supporting design elements and camera movement from scene-to-scene. Our goal will be to keep it sophisticated, yet full of energy.

The second concept is what we're calling a FOX NFL SUNDAY style. We'd love this spot to also be full of energy by using a frenetic, quickly paced edit of footage (stock & gen AI) and motion GFX constantly building and changing scene to scene... hence the many frames! 

Lastly, we've provided a motion-test of what it might look like to bring Kevin to life using AI. We think this will be very impactful in either spot rather than simply using photographs. Because both spots are very stylized, AI seems like a great option to add some extra production value without having any live-action elements to work with.

Enjoy!