• MR. WOLF - Red_Line_01
  • MR. WOLF - GAL_KENO_BH_Concept_1

    CONCEPT 01:
    Our first concept, per the mood boards, is similar in look and feel to an epic ESPN/Monday Night Football intro. Much of the energy and flow will come from the text animation, supporting design elements and camera movement. The goal will be to keep it sophisticated and vibrant. Our bold color choices will allow the metallic text to pop over the animated scenes.

    Reference: https://vimeo.com/858038742

  • MR. WOLF - Red_Line
  • MR. WOLF - GAL_KENO_BH_Concept_2

    CONCEPT 02:
    The second concept is also in keeping with a Monday Night Football style, however in a more flat 2D motion graphics realm. We'd love the spot to be full of frenetic energy by using quickly paced edit of footage layered with motion GFX constantly building and changing scene to scene.

    Reference: https://vimeo.com/356929963

  • MR. WOLF - Red_Line_01

  • AI motion-test:
    We've brought Kevin to life using generative AI! We think this will be very impactful in either spot rather than simply using photographs. Because both spots are very stylized, AI seems like a great option to add some extra production value without having any live-action elements to work with. Please keep in mind this is simply a test and not full resolution or our final stadium environment.

  • MR. WOLF - Red_Line_01
  • MR. WOLF - Thank You

BBDO | GA Lottery | KENO | Bonus Hours

GEORGIA LOTTERY 🔥 KENO! 🔥 "Bonus Hours"
Style Frames | 08.25.25

Below you'll find our design exploration on the "Bonus Hours" TV campaign. While still following the Monday Night Football intro aesthetics we've discussed, we've amped up the saturation and overall got brighter throughout. Below the style frames you'll see our AI motion-test bringing Kevin to life. We imagine both spots start with Kevin running onto the field and breathing fire to cover the first line of VO: "The gridiron is heating up...". This will get us into the KENO! Bonus Hours text animation. Keep in mind these are not complete storyboards, they simply cover the first few lines of VO and establish our look & feel of the TV spot.